The client generated the majority of its sales through its ecommerce platform, but the product search experience was creating friction for customers. The existing search function was cumbersome and often failed to return the correct product customers were looking for.
The client needed to:
- Improve the speed and accuracy of product search across thousands of ecommerce listings
- Make the search experience easier and more intuitive for customers
- Enable customers to find products even when they did not know the exact product name
- Reduce failed searches and transaction friction caused by poor search results
- Support natural language search, spelling variations, and terminology differences
- Improve ecommerce usability without rebuilding the existing platform from scratch
- Integrate the solution into the existing CMS environment
A poor search experience can have a direct impact on ecommerce revenue, customer satisfaction, and retention. The client needed a search capability that aligned with how customers actually shop online, especially because many ecommerce users prefer search over navigation menus when looking for products.
Without a faster and more accurate search function, customers risked abandoning transactions simply because they could not quickly find the products they intended to purchase.
