CASE STUDY
From Cumbersome Search to Faster Ecommerce Conversions
CLIENT
A leading dental products manufacturer serving the multi-billion-dollar dental supplies market through a large ecommerce platform with thousands of products.
The organization is known for advanced dental technology, strong R&D capabilities, and a broad portfolio of affordable dental products, services, and clinical education for industry professionals.
CHALLENGES
Complex workflows slowing measurable progress
The client generated the majority of its sales through its ecommerce platform, but the product search experience was creating friction for customers. The existing search function was cumbersome and often failed to return the correct product customers were looking for.
The client needed to:
- Improve the speed and accuracy of product search across thousands of ecommerce listings
- Make the search experience easier and more intuitive for customers
- Enable customers to find products even when they did not know the exact product name
- Reduce failed searches and transaction friction caused by poor search results
- Support natural language search, spelling variations, and terminology differences
- Improve ecommerce usability without rebuilding the existing platform from scratch
- Integrate the solution into the existing CMS environment
A poor search experience can have a direct impact on ecommerce revenue, customer satisfaction, and retention. The client needed a search capability that aligned with how customers actually shop online, especially because many ecommerce users prefer search over navigation menus when looking for products.
Without a faster and more accurate search function, customers risked abandoning transactions simply because they could not quickly find the products they intended to purchase.
SOLUTIONS
Technossus modernized the client’s ecommerce search experience by building an Elasticsearch capability directly into the company’s existing CMS platform.
The new Elasticsearch-powered search function allowed customers to search for products in a more natural and intuitive way. Customers no longer needed to know the exact product name or match the product description precisely to find relevant results.
By integrating the solution into the client’s existing CMS, Technossus improved the ecommerce experience without requiring a major replacement of the current system.
The new search architecture made product discovery faster, more reliable, and better aligned with customer behavior on ecommerce websites.
The solution included:
Architecture and development of a new search capability within the existing ecommerce environment
Integration of Elasticsearch into the existing CMS platform
Enablement of fast, accurate product search across thousands of products
Support for natural language search queries
Improved handling of spelling errors, partial terms, and terminology mismatches
Technology stack selection, solution design, development, testing, deployment, and launch
Quality assurance and project management across the complete implementation lifecycle
IMPACT
